Procurement Hub: Media Agency Services

UK-Preston: Advertising and marketing services.
Section I: Contracting Authority
      I.1) Name and addresses
             Places for People Group Limited
             4 The Pavilions, Port Way, Preston, PR2 2YB, United Kingdom
             Email: purchasing@placesforpeople.co.uk
             Main Address: www.placesforpeople.co.uk, Address of the buyer profile: www.placesforpeople.co.uk
             NUTS Code: UK
      I.2) Joint procurement
      The contract involves joint procurement: No.
      In the case of joint procurement involving different countries, state applicable national procurement law: Not provided       
      The contract is awarded by a central purchasing body: No.
      I.3) Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-Preston:-Advertising-and-marketing-services./4MF5DZD627
      Additional information can be obtained from: the abovementioned address
      Tenders or requests to participate must be sent electronically via https://www.delta-esourcing.com/tenders/UK-UK-Preston:-Advertising-and-marketing-services./4MF5DZD627 to the abovementioned address       
      Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: Not provided
      I.4) Type of the contracting authority
            Body governed by public law
      I.5) Main activity
            Housing and community amenities

Section II: Object
II.1) Scope of the procurement
      II.1.1) Title: Media Agency Services       
      Reference Number: Not provided
      II.1.2) Main CPV Code:
      79340000 - Advertising and marketing services.

      II.1.3) Type of contract: SERVICES
      II.1.4) Short description: Places for People are seeking to appoint a sole supplier of media services and as such, wish to form a framework which will be utilised and owned by Places for People. It is intended that this framework will be used for the Places for People’s and their group subsidiaries media needs. The initial term of the contract will be 12 months, with two (2) possible optional 12 month extensions, making a potential maximum contract term of three (3) years.

The successful supplier will be tasked with creating a series of carefully-crafted annual paid media plans across approximately 15 priority property developments within the UK.

A broad annual budget of between 500,000 GBP and 1,000,000 GBP will be provided to cover all media costs, tracking and agency fees
It is expected that on boarding of information and campaign set up will occur throughout August and that full management of this service will be in place, including initial campaigns live by the beginning of September 2019.       
      II.1.5) Estimated total value:
      Value excluding VAT: Not Provided       
      Currency: Not Provided
      II.1.6) Information about lots:
      This contract is divided into lots: No       
   
II.2) Description
      
      II.2.2) Additional CPV codes:
      22462000 - Advertising material.
      79341000 - Advertising services.
      79341400 - Advertising campaign services.
      
      II.2.3) Place of performance:
      UK UNITED KINGDOM
      
      II.2.4) Description of procurement: Places for People are seeking to appoint a sole supplier of media services and as such, wish to form a framework which will be utilised and owned by Places for People. The initial term of the contract will be 12 months, with two (2) possible optional 12 month extensions, making a potential maximum contract term of three (3) years.
Places for People are working towards an ambitious growth strategy within the property sales market. We operate our property sales part of the business across two developer identities – Places for People Developments and Zero C, and alongside Brio Retirement Living are looking to collaborate with a forward-thinking marketing agency to drive awareness, leads and property sales across the UK. Working with an internal Marketing and Communications team, you will be tasked with creating a series of carefully-crafted annual paid media plans across approximately 15 priority property developments, ranging from as far north as Inverness to as southerly as Portland.
The successful supplier will be a creative agency who will endeavour to truly understand both the local and national opportunities and challenges faced by our organisation in order to put forward an effective proposal to maximize the return on our investment. Our strategy needs to consider the full customer journey, paid media is a significant element but we also need you to work closely with our internal content marketing resources to ensure we effectively articulate our brand story, utilising suitable communications channels to present our messages and work towards a long term approach to connecting with our audience and building a relationship.
We expect our agency to provide a deep level of performance analysis and sensible recommendations to continuously refine our approach, you will collaborate with internal teams to access insight via Google Analytics, our CRM (Salesforce) and any other monitoring tools to put together an end-to-end evaluation of our activity.
We require extensive experience from our agency with regards to paid search, social media, display, programmatic, remarketing, landing page optimization and all other elements needed to construct a well-balanced online campaign. Although digital will form the core of our approach we also require our agency to have a widespread understanding of offline opportunities and will welcome suggestions to target/generate interest via traditional media channels. It is therefore important that the agency has a strong grasp on all of our localised markets and can incorporate local supply/demand into national-scale marketing channels.
An annual budget of between 500,000 GBP and 1,000,000 GBP will be provided to cover all media costs, tracking and agency fees. This budget range has been set at a broad level as we will need to collaborate with our agency to suggest an appropriate level of spend to meet the demand and achieve our sales targets. It is expected that on boarding of information and campaign set up will occur throughout August and that full management of this service will be in place, including initial campaigns live by the beginning of September 2019.
The key requirements are as follows:
•Online and offline media buying – all purchasing through traditional media and digital channels for our priority development sites
•Researching appropriate sources of insight to dictate the targeting and advert placement strategy
•Set up and management of all paid campaigns via online and offline channels
•Collaboration with our Channels team to set up tracking, tagging, reports etc.
•Working with our content resources to ensure that all appropriate content opportunities are utilised within the campaigns
•Closely monitoring results and seeking continuous improvements to refine the campaigns
•Weekly reporting and update calls
•Monthly meetings to review performance and next steps
      II.2.5) Award criteria:
            Price is not the only award criterion and all criteria are stated only in the procurement documents            
      II.2.6) Estimated value:
      Value excluding VAT: Not provided       
      Currency: Not provided       
      II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
      Duration in months: 12       
      This contract is subject to renewal: Yes       
      Description of renewals: In additional to the initial term of 12 months, there are two (2) additional optional extension periods of 12 months each making a total possible contract term of three (3) years.
      
      II.2.10) Information about variants:
      Variants will be accepted: No
      II.2.11) Information about options:
      Options:       No             
      Description of options: Not provided
      II.2.12) Information about electronic catalogues:
      Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
      II.2.13) Information about European Union funds:
      The procurement is related to a project and/or programme financed by European Union funds: No       
      Identification of the project: Not provided             
      II.2.14) Additional information: To respond to this opportunity please click here: https://placesforpeople.delta-esourcing.com/respond/4MF5DZD627       


Section III: Legal, Economic, Financial And Technical Information
   III.1) Conditions for participation
      III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
      List and brief description of conditions:          
      Not Provided       
      III.1.2) Economic and financial standing          
      Selection criteria as stated in the procurement documents       
      List and brief description of selection criteria:       
      Not Provided    
      Minimum level(s) of standards possibly required (if applicable) :       
      Not Provided    
      III.1.3) Technical and professional ability    
      Selection criteria as stated in the procurement documents
      List and brief description of selection criteria:       
      Not Provided      
      Minimum level(s) of standards possibly required (if applicable) :          
      Not Provided   
      III.1.5) Information about reserved contracts (if applicable)   
      The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons: No       
      The execution of the contract is restricted to the framework of sheltered employment programmes: No    
      
   III.2) Conditions related to the contract
      III.2.1) Information about a particular profession    
      Reference to the relevant law, regulation or administrative provision:          
      Not Provided    
      III.2.2) Contract performance conditions          
      Not Provided          
      III.2.3) Information about staff responsible for the performance of the contract
      Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract: No

Section IV: Procedure
   IV.1) Description OPEN
      IV.1.1) Type of procedure: Open   
   
   IV.1.3) Information about a framework agreement or a dynamic purchasing system    
         The procurement involves the establishment of a framework agreement    
         Framework agreement with a single operator       
         Envisaged maximum number of participants to the framework agreement:
Not Provided           
         In the case of framework agreements justification for any duration exceeding 4 years: Not Provided    
   
   
   IV.1.6) Information about electronic auction:
      An electronic auction will be used: No
      Additional information about electronic auction: Not provided
   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: Yes       
   IV.2) Administrative information
      IV.2.1) Previous publication concerning this procedure:
         Notice number in the OJ S: Not provided       
      IV.2.2) Time limit for receipt of tenders or requests to participate
       Date: 22/07/2019 Time: 12:00
            
      IV.2.4) Languages in which tenders or requests to participate may be submitted: English,       
      IV.2.6) Minimum time frame during which the tenderer must maintain the tender:
         Duration in month(s): 3
      
      IV.2.7) Conditions for opening of tenders:
         Date: 22/07/2019
         Time: 12:00
      

Section VI: Complementary Information
   VI.1) Information about recurrence
   This is a recurrent procurement: No    
   Estimated timing for further notices to be published: Not provided
   VI.2) Information about electronic workflows
   Electronic ordering will be used Yes       
   Electronic invoicing will be accepted Yes       
   Electronic payment will be used Yes       
   VI.3) Additional Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://placesforpeople.delta-esourcing.com/tenders/UK-UK-Preston:-Advertising-and-marketing-services./4MF5DZD627

To respond to this opportunity, please click here:
https://placesforpeople.delta-esourcing.com/respond/4MF5DZD627
   VI.4) Procedures for review
   VI.4.1) Review body:
             High Court of England and Wales
       Royal Courts of Justice, Strand, London, WC2A 2LL, United Kingdom
   VI.4.2) Body responsible for mediation procedures:
             High Court of England and Wales
          Royal Courts of Justice, Strand, London, WC2A 2LL, United Kingdom
   VI.4.3) Review procedure
   Precise information on deadline(s) for review procedures:    
    Not Provided    
   VI.4.4) Service from which information about the lodging of appeals may be obtained:
          Crown Commercial Services
       1 Horse Guards Road, London, SW1A 2HQ, United Kingdom
   VI.5) Date Of Dispatch Of This Notice: 21/06/2019

Annex A