London Legacy Development Corporation: Customer Relationship Management Services

UK-London: Business services: law, marketing, consulting, recruitment, printing and security.
Section I: Contracting Authority
      I.1) Name and addresses
             London Legacy Development Corporation
             5 Endeavour Square, London, E20 1JN, United Kingdom
             Tel. +44 74000000, Email: Procurement@londonlegacy.co.uk
             Contact: Fotis Bountalis
             Main Address: https://www.queenelizabetholympicpark.co.uk/
             NUTS Code: UKI4
      I.2) Joint procurement
      The contract involves joint procurement: No.
      In the case of joint procurement involving different countries, state applicable national procurement law: Not provided       
      The contract is awarded by a central purchasing body: No.
      I.3) Communication
      The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Business-services:-law%2C-marketing%2C-consulting%2C-recruitment%2C-printing-and-security./986S2C2G37
      Additional information can be obtained from: the abovementioned address
      Tenders or requests to participate must be sent to the abovementioned address       
      Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: Not provided
      I.4) Type of the contracting authority
            Other type:: Mayoral Development Corporation
      I.5) Main activity
            Other activity:

Section II: Object
II.1) Scope of the procurement
      II.1.1) Title: Customer Relationship Management Services       
      Reference Number: Not provided
      II.1.2) Main CPV Code:
      79000000 - Business services: law, marketing, consulting, recruitment, printing and security.

      II.1.3) Type of contract: SERVICES
      II.1.4) Short description: London Legacy Development Corporation (LLDC) require a strategic CRM marketing agency to deliver a CRM solution for Queen Elizabeth Olympic Park (QEOP), London Stadium (LS) and SHIFT to deliver a B2C and B2B CRM Solution which will empower conversations with Park partners and prospects to drive revenue. This contract will be let also for the benefit of GLA Group.

Our new CRM solution must have the ability to ingest data from multiple sources and add new data feeds as we expand the Park-wide CRM solution. The estimated total spend (including any ad-hoc provisions) is £450k for the duration of: up to 6 months mobilisation period, 4 years plus additional 2 years (on 1+1 basis subject to authority's discretion).       
      II.1.5) Estimated total value:
      Value excluding VAT: 450,000       
      Currency: GBP
      II.1.6) Information about lots:
      This contract is divided into lots: No       
   
II.2) Description
      
      II.2.2) Additional CPV codes:
      Not Provided       
      II.2.3) Place of performance:
      UKI4 Inner London – East
      
      II.2.4) Description of procurement: We are looking for a marketing agency to deliver a service which will include:

1. sending marketing communications to both our B2C and B2B audiences
2.provide a B2B sales funnel / stakeholder management solution.
3.provide a single view of our diverse audiences.
4.deliver a technical solution that is GDPR compliant
5.support our wider marketing our goals as we move forwards into an exciting time for the Park and Stadium
      II.2.5) Award criteria:
            Price is not the only award criterion and all criteria are stated only in the procurement documents            
      II.2.6) Estimated value:
      Value excluding VAT: 450,000       
      Currency: GBP       
      II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
      Duration in months: 78       
      This contract is subject to renewal: Yes       
      Description of renewals: A retender will take place on year 4 or additional year 1.
      
      II.2.10) Information about variants:
      Variants will be accepted: No
      II.2.11) Information about options:
      Options:       No             
      Description of options: Not provided
      II.2.12) Information about electronic catalogues:
      Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
      II.2.13) Information about European Union funds:
      The procurement is related to a project and/or programme financed by European Union funds: No       
      Identification of the project: Not provided             
      II.2.14) Additional information: Duration of contract:
4-6 months Migration build
+ 4 years main contract
Extension options for 1+1 years       


Section III: Legal, Economic, Financial And Technical Information
   III.1) Conditions for participation
      III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
      List and brief description of conditions:          
      Bidders proposing to use Microsoft Dynamics should exclude the costs of the MS Dynamics Licence (LLDC will combine the internal cost of MS Dynamics licence to the bids costs for the purpose of evaluation).
Bidders proposing to use a different solution need to include the costs associated with their technology solution.
None of the above can be beyond the £450k for duration of 6 years & up to 6 months mobilisation    
      III.1.2) Economic and financial standing          
      Selection criteria as stated in the procurement documents       
      List and brief description of selection criteria:       
      Not Provided    
      Minimum level(s) of standards possibly required (if applicable) :       
      Not Provided    
      III.1.3) Technical and professional ability    
      Selection criteria as stated in the procurement documents
      List and brief description of selection criteria:       
      Not Provided      
      Minimum level(s) of standards possibly required (if applicable) :          
      Not Provided   
      III.1.5) Information about reserved contracts (if applicable)   
      The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons: No       
      The execution of the contract is restricted to the framework of sheltered employment programmes: No    
      
   III.2) Conditions related to the contract
      III.2.1) Information about a particular profession    
      Reference to the relevant law, regulation or administrative provision:          
      Not Provided    
      III.2.2) Contract performance conditions       
      KPIs are in the specifications          
      III.2.3) Information about staff responsible for the performance of the contract
      Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract: No

Section IV: Procedure
   IV.1) Description OPEN
      IV.1.1) Type of procedure: Open Acclerated   
      Justification for the choice of accelerated procedure: 21 days as we are using an electronic tendering tool   
   IV.1.3) Information about a framework agreement or a dynamic purchasing system    
         The procurement involves the establishment of a framework agreement - NO    
         In the case of framework agreements justification for any duration exceeding 4 years: Not Provided    
   
   
   IV.1.6) Information about electronic auction:
      An electronic auction will be used: No
      Additional information about electronic auction: Not provided
   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: No       
   IV.2) Administrative information
      IV.2.1) Previous publication concerning this procedure:
         Notice number in the OJ S: 2024/S 000 - 000001       
      IV.2.2) Time limit for receipt of tenders or requests to participate
       Date: 18/12/2024 Time: 11:00
            
      IV.2.4) Languages in which tenders or requests to participate may be submitted: English,       
      IV.2.6) Minimum time frame during which the tenderer must maintain the tender:
         Duration in month(s): 4
      
      IV.2.7) Conditions for opening of tenders:
         Date: 18/12/2024
         Time: 13:00
         Place:
         LLDC Offices
      

Section VI: Complementary Information
   VI.1) Information about recurrence
   This is a recurrent procurement: No    
   Estimated timing for further notices to be published: Not provided
   VI.2) Information about electronic workflows
   Electronic ordering will be used No       
   Electronic invoicing will be accepted No       
   Electronic payment will be used No       
   VI.3) Additional Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-London:-Business-services:-law%2C-marketing%2C-consulting%2C-recruitment%2C-printing-and-security./986S2C2G37

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/986S2C2G37
   VI.4) Procedures for review
   VI.4.1) Review body:
             London Legacy Development Corporation
       Level 9, 05 Endeavour Square, London, E20 1JN, United Kingdom
       Tel. +44 740000000
   VI.4.2) Body responsible for mediation procedures:
Not provided
   VI.4.3) Review procedure
   Precise information on deadline(s) for review procedures:    
    Not Provided    
   VI.4.4) Service from which information about the lodging of appeals may be obtained:
Not provided
   VI.5) Date Of Dispatch Of This Notice: 25/11/2024

Annex A