British Library: 002162 Digital Advertising and Specialist Marketing Support Framework

UK-London: Advertising campaign services.

Section I: Contracting Authority

   I.1) Name, Addresses and Contact Point(s):
       British Library, United Kingdom
       https://www.bipsolutions.com, London, NW1 2DB, United Kingdom
       Tel. +44 1937546387, Email: andy.kemp@bl.uk
       Contact: Andy Kemp
       Main Address: https://www.delta-esourcing.com/, Address of the buyer profile: https://www.delta-esourcing.com/
       NUTS Code: UK

   I.2) Joint procurement:
      The contract involves joint procurement: No          
      In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
      The contract is awarded by a central purchasing body: No

   I.4)Type of the contracting authority:
      Body governed by public law

   I.5) Main activity:
      Recreation, culture and religion

Section II: Object Of The Contract

   II.1) Scope of the procurement

      II.1.1) Title: 002162 Digital Advertising and Specialist Marketing Support Framework            
      Reference number: 002162

      II.1.2) Main CPV code:
         79341400 - Advertising campaign services.


      II.1.3) Type of contract: SERVICES

      II.1.4) Short description: The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A

      II.1.6) Information about lots
         This contract is divided into lots: No
            
      II.1.7) Total value of the procurement (excluding VAT)
          Value: 4,000,000
                  
         Currency:GBP            

   II.2) Description

      II.2.2) Additional CPV code(s):
            79341400 - Advertising campaign services.


      II.2.3) Place of performance
      Nuts code:
      UK - UNITED KINGDOM
   
      Main site or place of performance:
      UNITED KINGDOM
             

      II.2.4) Description of the procurement: The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A With the permission of the British Library as Contract Managers, any charitably funded organisation working in the cultural events, museums and galleries sector or Government funded public body will have access to this Framework Agreement. The purpose of this procurement is to source a minimum of two and maximum of four suppliers per specialist area demonstrating the capability and capacity to deliver services providing the optimal mix of quality and cost across the different aspects of digital advertising and specialist marketing support within the current landscape described below. The specialist areas are split into:- Digital Advertising Digital Production SEO & PPC Other Digital Services Retail Fundraising Community marketing Education marketing

      II.2.5) Award criteria:
      Quality criterion - Name: Expertise in selected specialist area / Weighting: 20
      Quality criterion - Name: Audience Knowledge and Insight / Weighting: 20
      Quality criterion - Name: Innovation and strategic, long term thinking / Weighting: 20
      Quality criterion - Name: Account Management and reporting / Weighting: 20
                  
      Cost criterion - Name: Schedule of rates / Weighting: 20
            

      II.2.11) Information about options
         Options: Yes
         Description of these options:1 x 12 month optional extension

      II.2.13) Information about European Union funds
         The procurement is related to a project and/or programme financed by European Union funds: No
         

      II.2.14) Additional information: Not Provided


Section IV: Procedure

IV.1) Description

   IV.1.1)Type of procedure: Restricted


   IV.1.3) Information about a framework agreement or a dynamic purchasing system
      The procurement involves the establishment of a framework agreement: Yes       
      A dynamic purchasing system was set up: No

   IV.1.6) Information about electronic auction
      An electronic auction has been used: No

   IV.1.8) Information about the Government Procurement Agreement (GPA)
      The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

   IV.2.1) Previous publication concerning this procedure
       Notice number in the OJEU: 2023/S 000-014472
      
   

   IV.2.9) Information about termination of call for competition in the form of a prior information notice
      The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

   Contract No: 002162    
   Lot Number: Not Provided    
   Title: Digital Advertising and Specialist Marketing Support Framework

   A contract/lot is awarded: Yes


   V.2) Award of contract

      V.2.1) Date of conclusion of the contract: 22/12/2023

      V.2.2) Information about tenders
         Number of tenders received: 12
         Number of tenders received from SMEs: 12 (SME - as defined in Commission Recommendation 2003/361/EC)          
         Number of tenders received from tenderers from other EU Member States: 0          
         Number of tenders received from tenderers from non-EU Member States: 0          
         Number of tenders received by electronic means: 12

      V.2.3) Name and address of the contractor

      The contract has been awarded to a group of economic operators: Yes
         
         Contractor (No.1)
             23red Limited, 03974936
             Victoria House, 1 Leonard Circus, London, WC2E 9NA, United Kingdom
             NUTS Code: UK
            The contractor is an SME: Yes
         
         Contractor (No.2)
             Anything is Possible, 10910014
             Third Floor, Frederick House, 41-46 Frederick Place, Brighton, BN1 4EA, United Kingdom
             NUTS Code: UK
            The contractor is an SME: Yes
         
         Contractor (No.3)
             AKA UK, 03037241
             117 Digital Advertising and Specialist Marketing Support Framework, London, WC2H 8AD, United Kingdom
             NUTS Code: UK
            The contractor is an SME: Yes
         
         Contractor (No.4)
             Altair Media Ltd, 08949094
             3rd & 4th Floor, 45 Gerrard Street, London, W1D 5QQ, United Kingdom
             NUTS Code: UK
            The contractor is an SME: Yes
         
         Contractor (No.5)
             Crafted Media Limited, 06662635
             Hyde Park House, Crown Street, Ipswich, IP1 3LG, United Kingdom
             NUTS Code: UK
            The contractor is an SME: Yes
         
         Contractor (No.6)
             Four Marketing and Media, 04721946
             The Hickman Building, 2 Whitechapel Road, London, E1 1FX, United Kingdom
             NUTS Code: UK
            The contractor is an SME: Yes
         
         Contractor (No.7)
             Influence Digital Limited, 07125666
             40 Whitfield Street, London, W1T 2RH, United Kingdom
             NUTS Code: UK
            The contractor is an SME: Yes
         
         Contractor (No.8)
             Krow, 01057816
             The Old Sawmills, Filleigh, Barnstaple, EX32 0RN, United Kingdom
             NUTS Code: UK
            The contractor is an SME: Yes
         
         Contractor (No.9)
             Williams Commerce Ltd, 07051709
             60 Great Portland Street, London, W1W 7RT, United Kingdom
             NUTS Code: UK
            The contractor is an SME: Yes

      V.2.4) Information on value of the contract/lot (excluding VAT)
         Initial estimated total value of the contract/lot: 4,000,000          
         Total value of the contract/lot: 4,000,000Lowest offer: 0 / Highest offer: 4,000,000
         Currency: GBP

      V.2.5) Information about subcontracting
         The contract is likely to be subcontracted: No
         
Section VI: Complementary information

   VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=847150511

   VI.4) Procedures for review

      VI.4.1) Review body
          British Library
          96 Euston Road, London, NW1 2DB, United Kingdom
          Email: andy.kemp@bl.uk

      VI.4.3) Review procedure
         Precise information on deadline(s) for review procedures: Not Provided

      VI.4.4) Service from which information about the review procedure may be obtained
         Not Provided

   VI.5) Date of dispatch of this notice: 08/04/2024